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Source: Eye for Pharma

This online library aims to help users find a variety of annotated resources about patient engagement to help them launch patient-centered efforts, enhance existing programs or identify where more work is needed. To suggest an item to be included, contact Taylor Cusher of FasterCures here.

Patient centricity vs. Profitability – why commercial innovation is key

Eye for Pharma

This paper includes opinions from industry experts on finding the "sweet spot" where patient focus and business focus are balanced...